With this acquisition, Avelyn aims to leverage Winejump.com's established presence and expertise in the online wine market to further enhance the experience for its customers. By incorporating the assets and technology of Winejump.com into its existing platform, Avelyn is set to provide a seamless and comprehensive wine-buying experience to its growing customer base.

Founded in 2023, Avelyn has quickly gained recognition for its dedication to sourcing exceptional wines directly from winemakers. By eliminating middlemen such as importers and distributors, Avelyn ensures that wine lovers can access a wide selection of high-quality wines at great value. The acquisition of Winejump.com further strengthens Avelyn's mission to connect consumers directly with winemakers, fostering a closer relationship and promoting transparency in the wine industry.

"We are thrilled to welcome Winejump.com into the Avelyn family," said Anders Ibsen, CEO of Avelyn. "This acquisition aligns perfectly with our commitment to providing great wines and experiences to our customers. Winejump.com brings valuable knowledge and a strong network of winemakers, which will undoubtedly enrich our platform and enable us to reach new heights in the wine industry. Most importantly, Winejump.com brings important technology to enable cross-border logistics and doorstep delivery to our customers."

Winejump.com, known for its extensive collection of wines from Europe, has been a trusted destination for wine enthusiasts seeking unique, hard-to-find bottles as well as daily bottles of great value. The platform's user-friendly interface and comprehensive wine information have made it a go-to resource for both casual drinkers and connoisseurs alike. Now, as part of Avelyn, Winejump.com's capabilities will be integrated to provide an even broader range of wines and an enhanced shopping experience.

Customers of Avelyn can look forward to an expanded selection of wines from renowned vineyards and winemakers, including those featured on Winejump.com. Whether seeking a rare vintage, a hidden gem, or a popular favourite, Avelyn aims to satisfy every wine lover's palate.

As the wine industry continues to evolve, Avelyn remains committed to innovation and customer satisfaction. The acquisition of Winejump.com is a testament to the company's dedication to delivering exceptional wines and memorable experiences. With this strategic move, Avelyn is poised to solidify its position as a leader in the online wine marketplace, offering customers unrivalled access to exceptional wines directly from the winemakers.

"We are excited about this strategic acquisition and the growth opportunities it presents for Avelyn," stated Thomas Winther, former CEO of Winejump.com. "By joining forces with Avelyn, we can leverage our expertise in the online wine market to provide an even better experience for customers. Together, we will continue to revolutionize the way people discover, purchase, and enjoy wines, empowering winemakers and wine enthusiasts alike."

Additionally, the expertise brought by Thomas Winther and his experienced team from Winejump.com will greatly enhance Avelyn's capabilities in toll compliance and cross-border logistics within the wine industry. With their deep understanding of the complexities involved in international wine transportation, customs regulations, and tax compliance, Avelyn will be able to streamline the process of delivering wines directly to customers' doorsteps across the EU. This valuable knowledge ensures that Avelyn maintains a seamless and efficient supply chain, allowing customers to enjoy their favorite wines without any hassle or delay.

As the Director for Avelyn Italy, Mihaela Cojocaru will spearhead the expansion of Avelyn's presence in the Italian wine landscape. With her extensive knowledge of Italian wines, vineyards, and winemakers, she will play a pivotal role in curating an extraordinary collection of Italian wines for Avelyn customers.

Mihaela's reputation as a trusted sommelier and wine enthusiast is well-established, as evidenced by her thousands of social media followers who eagerly await her expert recommendations and insights. Her exceptional palate, paired with her ability to craft engaging wine experiences, has made her a respected figure within the wine community.

"I am honored and excited to join the Avelyn team," says Mihaela Cojocaru. "Italy has a rich and diverse wine heritage, and I look forward to showcasing the incredible wines and talented winemakers that this country has to offer. Avelyn's commitment to connecting customers directly with winemakers aligns perfectly with my own values, and I can't wait to contribute to their mission."

With Mihaela's expertise and passion, Avelyn Italy will continue to provide customers with an extraordinary selection of Italian wines, carefully curated to highlight the unique flavors and stories behind each bottle. From iconic regions like Tuscany and Piedmont to lesser-known gems across the Italian peninsula, Avelyn customers can trust in Mihaela's discerning palate to guide their wine journey.

"We are delighted to welcome Mihaela Cojocaru to our team," says Anders Ibsen, CEO of Avelyn. "Her extensive experience as a sommelier and her significant influence on social media make her the perfect fit for Avelyn Italy. With Mihaela's expertise, we will further elevate the wine experiences we offer to our customers and continue to expand our reach in the Italian wine market."

Stay tuned for exciting updates and exclusive wine recommendations from Mihaela Cojocaru, as Avelyn Italy sets out on an exciting new chapter, bringing the finest Italian wines directly to your doorstep.