The Team

Meet the Avelyn Team: Wine Enthusiasts & Innovators

Behind, a dedicated team of wine enthusiasts and industry innovators is redefining how you experience wine. With diverse skills and shared passion, we curate exceptional wines, create seamless buying experiences, and connect you with the heart of winemaking.

Join us in exploring flavors, discovering hidden gems, and raising a toast to unforgettable moments.


The Avelyn Team

Anders Ibsen, Co-founder

Chief Executive Officer

Marketing expert, M. Sc. Business Administration & Computer Science

First Google Partner educated from Google HQ 2005

25 years of business experience as an entrepreneur and board member at major companies - A key driver in developing winning strategies through unique company positions.

Anders Ibsen
Torben Aagaard

Torben Aagaard, Co-founder

Chief Commercial Officer

35 years of experience in digital concept and business development. Including e-commerce expertise within the food & beverage industry

Online marketing expertise

Proven success in leading international, collaborative business ecosystems

Revolutionized premium wine access with innovative packaging solutions: bag-in-box & canned wine

7 years on the board of a Nasdaq listed company. The last year as chairman.

Kristoffer Ewald, Co-founder

Chief Technology Officer

Marketing and analytics expert


Led major advertising campaigns for Emirates, Adidas, and more

12 years at C-level in a publicly listed company

Solid leadership and business strategy track record.

Kristoffer Ewald
Thomas Winther

Thomas Winther, Co-founder

Chief Compliance Officer

Global Compliance Expert, Economist

Worked 10 years as an official in the EU and other governmental offices

Experience as a wine importer/retailer

Solid track-record hacking novel compliance agreement with customs authorities across the EU.

Mihaela Cojocaru

Director, Italy

DipWSET & WSET Educator

Worked 15 years as an export manager 

Solid experience in international sales as a wine broker and consultant

Experienced wine educator and event manager

Wine Judge in international competitions like Mundus Vini and Balkans Wine Competition.

Mihaela Cojocaru